Creative Gympie

The Creative Gympie Toolkit is a resource developed by Creative Arts Gympie region to grow awareness of the region’s art and culture and position the region as a contemporary destination. Artists, event producers, venues, and anyone wanting to utilise the Toolkit is welcome to jump on board, and together we can showcase the viable and visible creative community of the Gympie region

Writing about you and your artwork

Artist Statement Guidelines from Getting Your Sh*t Together: making life better for artists

How to write an artist statement from Flying Arts Alliance

How to write an artist CV from Flying Arts Alliance

How to write an artist biography from Flying Arts Alliance

Write the perfect artist bio from Bluethumb

The difference between an Artist Statement, a Bio and a CV from Swinton’s Art Supplies

Grant writing

Writing a grant application from Business Queensland

What Makes a Good Grant Application? from from Australian Government Community Grants Hub

Grant resources from The Grants Hub

Some arts and community grants and funding links

Regional Arts Development Fund –

Arts Queensland –

Australia Council for the Arts –

Regional Arts Fund –

Foundation for Rural and Regional Renewal (FRRR) –

Social media for artists

Social Media for Artists: Mistakes, Myths & How to Avoid Them from Amanda Mollindo

How to Leverage Social Media for Artists (2021) from Miranda Bolagh

Useful links

National Association for the Visual Arts Ltd (NAVA) – Provides advice and resources on a range of different topics linked to the Visual Arts. Membership can include professional insurance.

Flying Arts Alliance – an arts and cultural development organisation which has been delivering visual arts projects and services to regional and remote Queensland

Australia Council for the Arts – Australian Government Arts funding and advisory body. Resources for specific artforms and topics

Creative Partnerships Australia  – bring the arts, donors and business together for mutual benefit, creating a more vibrant, ambitious and sustainable cultural sector for the benefit of all Australians

Arts Law Centre of Australia – Arts Law is the national community legal centre for the arts

Australian Copyright Council – Information sheets and FAQ’s for copyright creators and users. Legal advice for professional artists and creators

Australian Taxation Office  – Link to taxation information – The Australian Governments principal business resource provides guides and templates




Creative Arts Gympie Region has identified a need to be in key target markets with new messaging about the Gympie region and it’s creative industry. There is a need to:

  • Benefit from our creativity, events, nature, and experiences
  • Raise consumer perceptions
  • Promote the diversity of region
  • Align mixed and competing messaging
  • Provide a creative industry value proposition

The Cultural Vision of the Gympie Regional Council Arts and Cultural Plan 2015-2025 is to create “a vibrant, diverse, engaged and creative community rich with character, history and opportunity.” Creative Arts Gympie Region will contribute to the actualisation of this vision through the successful delivery of the Creative Gympie brand. The key objectives of Creative Gympie are:

  • To create economic prosperity for the region by fostering positive perceptions of the Gympie region and its creative sector to key audiences (residents, potential residents, investors, developers and visitors) in the regions primary target markets;
  • To grow awareness of the region’s art and cultural offer across investment, business, and tourism
  • To position the region as a contemporary destination that is welcoming and open for business

The region needs to tell a different story about itself. The story has to be genuine, compelling and cohesive. Done well, an authentic regional story has the power to unite communities behind a common message, foster community pride in the region and provide the tools to help the community to establish an emotional connection with its audiences – whether visitors, investors or new families considering a move to the region. The development and implementation of the regional Creative Gympie Brand was also identified as an opportunity to unite an divided community behind one cohesive message. Why is Brand Storytelling Important?

  • Today’s consumers are driven by the personal connections that they make with brands. The importance of brand storytelling lies in its ability to establish an emotional connection with the audience.
  • Fostering community engagement between your brand and your audience will greatly help to establish that emotional connection and a strong strategy in brand storytelling will ultimately establish brand loyalty as your audience begins to associate your brand with your content.
  • By taking this approach, the region would be taking a fresh, modern approach to its consumer marketing and differentiating itself from its competitors based on emotional benefits (how the region makes you feel) as well as rational benefits (what it looks like).

At the outset of the brand process, it was envisaged that the marketing of the region and creative sector was the responsibility of the entire community and particularly that sector and that although Creative Arts Gympie Region will lead the regional marketing approach, all other businesses, the wider community and the creative sector could support CAGR by using the story in their own promotions. Creative Gympie Brand Toolkit The toolkit is provided free for use by the creative community of the Gympie region. These core elements form our brand toolkit and help create a memorable, authentic brand for the Gympie region and its creative industries. This includes:

  • 6 quality images that personify the brand
  • Various forms of the Creative Gympie logo
  • Colour palette
  • Typography
  • Graphic devices
  • Templates that incorporate elements of the toolkit for ease of use

See the Creative-Gympie-Brand-Manual for information on how to use the brand elements. JPG logo formats

PNG logo formats: White reverse: White reverse with black a:   The Creative Gympie brand and marketing campaign is thanks to funding from Regional Arts Fund’s Cultural Tourism Accelerator Program through Flying Arts Alliance.